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7 Tips to Consider for E-commerce Mobile App Development

  • June 13, 2019
  • By priyanka negi

Mobile shopping is no longer a myth. It is exploding!

Retailers use it like there’s no tomorrow. Ukraine is world’s one of top-5 nations tapping mobile shopping experience. Japan is already using mobile contactless payment technology. IKEA, world’s biggest furniture retailer is going digital by shifting its business model from conventional brick-and-mortar stores.

And Google is already targeting mobile shopping experience.

The rapid advancement in e-commerce and online shopping sectors proves one thing very unequivocally, that people indulge in online shopping like second nature.

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And mobile e-commerce is certainly ruling the roost, in this context. Not only it transcends convenience for shoppers, freebies as discount offers and other perks are like joy redefined.

This STATISTA pictorial detail clearly indicates mobile e-commerce to be on further growth trajectory, based on its estimated sales figure globally.

STATISTA pictorial detail

The above facts and evidences clearly substantiate that brands disregarding mobile eCommerce opportunity will not make it for long in their business compared to their counterparts already taping the opportunity by embracing mobile app development technology.

So if you are considering the development of e-commerce mobile app, there are, however, few tips you must consider beforehand. And trust us; they are the golden nuggets for your future venture in e-commerce mobile app development.

E-Commerce Mobile App Development – 7 Tips to Consider

Tip #1 Intuitive UI/UX Design

Efficient User Experience (UX) and User Interface (UI) design play a powerful role in mobile app development. If blended in perfect cohesion, not only the aesthetic appeal of the app but overall navigation property would allow the mobile app to be more interactive, pleasurable user-interface.

The intuitive design of your mobile app is what impresses/depresses your users, depending on its make. For instance, badly designed interface cuts short the attention span of your users on your mobile app.

Design riddled with numerous texts and graphical components produces clumsy, graceless appearance. Don’t go for such a complicated design. The more you bring inputs straight to the point, the better the design looks.

Tip #2 Stunning Imagery

Humans naturally get drawn to anything stunningly beautiful. And what better than beautiful images that put the adage – “A picture is worth a thousand words” – into reality!

Our brain, for example, is more accommodating to perceiving visual images, say 90% pictorial visual data our brain perceives.

Point being – to convince customer into deciding to choose your app for mobile shopping, beautiful and relevant imagery plays an incremental role. It pays off handsomely in the long term.

Salient Benefits Of Stunning Imagery In A Mobile App

  • A powerful medium to capture user’s attention.
  • Lays a differential line between products.
  • Pictorial elaboration of a product is more understandable than what’s textually conveyed.
  • No language barrier for understanding a concept portrayed in images. For example, even a person not knowing English can understand the picture of a flower.
  • Imagery well-integrated to design brings your app to life.

Tip #3 Seamless Navigation

Navigation property of your mobile app carries much importance as it can convince or dissuade your customers from making a purchasing decision.

Inappropriate, non-logical navigation is worth-avoiding. Instead focus on something well-structured, intuitive navigation enabling your users to seamlessly visit relevant screens and interact with right elements.

From the experience of any mobile shopper, you can gain insight as to what makes a good shopping experience and he/she will tell you seamless navigation is one of them.

This explains as to why Flipkart and Amazon are the two biggest mobile e-commerce giants in the Indian market today. The apps of these e-commerce players contain all vital elements, including seamless navigation contributing surge in online shopping of their users.

Tip #4 Safety & Security

With the cyber-threats increasing ominously worldwide, customer data protection requires immediate attention, something mobile app development company must consider seriously. This is where you, as an e-commerce store owner must ensure that your app has iron-clad security safeguarding sensitive information of your customers like their debit/credit card numbers and other data of crucial nature.

Mobile app development is a delicate process, something explaining the necessity of having your requirements tendered by a professional company that has requisite expertise and accreditation in matters associated with mobile app security.

Your mobile app must use the secure code, encrypted data, authorized API, high-level authentication, proper session management, and efficient cryptography tools and techniques. To ensure the security of your app is not susceptible to any threat, repeatedly test your app in compliance with changing security aspects.

Mobile App Security – Benefits

  • Safety against mission-critical and sensitive business data.
  • Protection against identity theft, unauthorized access to data by hackers.
  • Wins the trust of your customers, believing shopping using your app won’t compromise their sensitive information, a big reason to boost download counts of your app and its rating by users.

Tip #5 Seamless Checkout Process

Seamless checkout is one of the most important aspects of mobile app development process. Unfortunately this is where most developers fail to understand that users don’t like getting caught in absurd navigation leading to dead-end.

Meaning, your users, after adding their orders to the shopping cart, want to check out to complete the purchase. What if they are asked something nonsensical and irrelevant than being ushered to complete the transaction against the order? In that case, do you think your app will retain the user?

Make sure your app has a seamless checkout process and can navigate the user back to the payment processor. Let them complete the order.

This sounds like driving back home after a long drive.

Tip #6 Add VR Feature

Virtual Reality (VR) technology is known for its immersive learning experience, enhanced business efficiency and unbeatable virtual experience to users. In your mobile app, VR feature can simply transcend the excitement and fervor of shopping of users. Moreover, the feature will give “innovative” touch to your app, enticing users with an excellent shopping experience.

Tip #7 Out of Box Thinking

What unique feature can you bring to your app that other market players fail to even think of?

In the era of the highly competitive e-commerce market, a brand relying on the conventional theory of promotion and marketing its products will soon fade into oblivion. They lose customers and their loyalty.

You need something creatively unique!

Though the point may suggest not relevant to the mobile app development process, any unique concept thought out of the box can bring forth a revolutionary change to your mobile app business.

Other Honorable Mentions

  • Geo-fence your mobile app for location-based marketing using GPS, Bluetooth to market properly.
  • Read market research report for better insight about competitor strategy and other inputs essential to help you optimize your app accordingly.
  • Identify your target audiences and how you can add value to their lives.
  • Choose the right platform to deploy your business mobile app i.e. Android, iOS, or Windows.
  • Mobile app development costs budget, apart from knowledge and planning. Make sure you are familiar with your financial capacity and other resources to be used in the mobile app development process.
  • Have a great marketing strategy in place. Most mobile apps don’t come to the knowledge of target users due to lack of hard-hitting and efficient marketing campaigns.

Wrapping it up

The importance of mobile application is unquestionable. In a Google-conducted report in 2016, it revealed 58% smartphone users used their devices for monitoring prices, offers, and discounts, plus checking reviews, and shopping.

For every e-commerce business owner in the world, mobile apps hold significant values for profiting their business model. It brings to you loyal customers, as predicted by Adobe saying 67% online shoppers chose mobile apps of their favorite brands/companies to make purchases.

Mobile shopping is on rising because content in-app loads faster than the website, thus giving users hassle-free shopping experience.

Besides, improved usability, higher user engagement rate, and seamless digital transaction are some of the greatest features mobile apps facilitate for shoppers, which is what MobileCoderz brings on to the table. We marvel at our ever-expanding reputation as a top-notch e-commerce app development company creating stellar, cogent, and performance-powerful e-commerce apps containing intuitive design, user-interface, powerful and seamless navigation, and security-featured elements. What e-commerce mobile apps we design and develop stand quite symmetrical to your specifications and core competency of your business requirements.

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priyanka negi

Priyanka Negi is a content specialist who works as a technical writer at MobileCoderz Technologies. She holds remarkable experience in SEO writing for several industrial domains. Her adeptness in technical writing is backed by a proven track record of being a prominent professional in the IT industry.

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