Augmented Reality: Defining the New Era in Travel & Tourism

Are we not always just a few taps away from any work we have in our mind.? 

Yeah for Sure. With smartphones becoming a body part always attached in our hands, we are giving rise to the world of VR & AR.

Augmented Reality! Should we call it the real-world reality with the emergence of the virtual world at its peak. From snapchat filters, roaming around with our Pokémon Go App to virtual makeup made easy, AR is the next big thing. It is among the latest kinds of technologies expected to become more effective in the near future. 

This technological advancement is primarily beneficial to those who work in industries that deal with travel and tourism business. Augmented Reality provides a superior selling experience & Augmented environments that can be improved in a variety of ways within the tourism industry. 

According to the Statista report, it is estimated that the Augmented Reality Development market across the globe is anticipated to grow to 5.92 billion to the 198 billion U.S. dollars by the year 2025.

Augmented Reality developments have emerged as a beneficial device for a variety of companies. Augmented Reality allows businesses to affect the way people interact with their environment. In this blog, you’ll get more information about the potential of the use of Augmented Reality in travel and tourism.

Relevance of Augmented Reality in Travel and Tourism

In recent years, Augmented Reality Development has been becoming more popular in the travel and tourism business. This is due to the fact that it allows hotels and other businesses working in this area to improve the physical surroundings.

Like other purchases, travel is often a subject of extensive research. Customers need a lot of information prior to their arrival. Additionally, the need for information does not end once the traveler arrives. Augmented reality is a way to make sure that the information available to them 24/7 when it is important.

Additionally another factor that has contributed to AR adoption in the travel industry is the shift in the way people live their lives in the past decade. Today’s consumers have their smartphones on all the time and even while traveling. Therefore, the decision to make use of augmented reality apps for smartphones is not an enormous one.

According to a recent report, in 2021, there will be 1.97 billion users of mobile Augmented Reality Across the globe. In 2023, that number could increase to 2.5 billion users using mobile AR worldwide. So, it is wise to use AR to provide a next level travel app development services to the travelers.

Types for Augmented Reality in Travel and Tourism

Here are some ways to integrate Augmented Reality in travel  & tourism apps:

• Marker-based System

Marker-based Augmented Reality technology is a versatile tool. The Marker-based Augmented Reality gives us precise details about the object after completing recognition of objects.

Further, it detects the object in the view of the camera and provides on-screen details. Markers can be coded physical objects, printed images, etc. A marker-based AR technology is typically utilized in different types of Augmented Reality travel apps.

• Location-based System

AR applications that track location are referred to as location based systems. These apps are based on GPS sensors, accelerometers, or digital compass information. 

Pokemon Go uses GPS data to pinpoint the location of the user and determines whether or not to show the Pokemon. The location-based method of Augmented Reality Development is ideal to create Augmented Reality-based city tours or navigational applications.

• SLAM System

Simultaneous Localization and Mapping (SLAM) software quickly identifies objects surrounding the user. SLAM technology makes use of sophisticated algorithms to detect patterns, colors, and other features of physical objects. 

Further, the SLAM technology is the most advanced and based on high-end, smooth-running hardware. You can integrate this technology in your app and offer better travel app development services to your clients.

Augmented Reality in Travel and Tourism

Making amazing experiences and engaging visuals for tourists is the primary factor to sustainable business models in the field of tourism. Through Augmented Reality Travel Apps, you can improve the surroundings by adding to the endless possibilities of virtual audiovisual effects including videos, 3D models, animations & custom sound effects.

1. Hotel Hospitality at a New Level with AR

Augmented Reality travel app development offers numerous opportunities to interact with guests and encourage reservations. Infographics overlaid on videos, 360 tours or even gaming interactions could inspire guests to look through the room in all directions and interact with all the travel app development services you offer. 

Your guests will be impressed by displaying Augmented Reality indoor navigation that showcase the full range of hotel services in a resonant and user-friendly manner.

2. Restaurant Menu Via AR

The menu for drinks and food could also be displayed in a unique manner. This can be easily transformed into an advertisement resource that can be utilized on social networks. This could encourage a larger public to experience an enhanced dining experience by generating positive buzz around your establishment. With Augmented Reality travel app development, you are able to entertain your customers while waiting for their food.

3. AR Storytelling

Visitors to exhibitions and travelers want to be entertained and hear fascinating stories. Augmented reality travel applications allow the display of these stories by combining text and images.

Also, your guests can experience the historical events before their eyes. You can integrate cultural & historical content in multiple languages to create live-time visual experiences. Time and location could be used as markers in Augmented Reality Development technology, just as paintings or sculptures. Specific or informative material will then be delivered using the selected format to the mobile phone of the user at a specific time or in a specific location.

4. Touring for Fulfillment

The addition of digital guidance, images as well as 3D characters for entertainment in relation to the exact location, helps make specific POIs more interesting and fun for tourists.

Moreover, Augmented Reality applications transform your mobile phone into a personalized virtual guide to your travels. Augmented Reality Development technology lets you be able to receive fascinating information while you walk around. Additional Augmented Reality content is easy to share via social media in real time, which encourages visitors.

5. Transportation and AR

Imagine that your plane just arrived or you get out of a train, bus or car in a remote location, and you’re not sure what to do next. But, in this scenario, if you own an app for mobile travel that supports AR it is possible to show the objects of transportation for the best directions, travel routes as well as the next location and other places that you can travel to.

For tourists from abroad especially it could be quite pleasant during their trips and excursions. Through AR, you can convert an ordinary map of the city into an interactive guide with a variety of languages.

6. Hotel Marketing & Advertising with AR

Through AR, you can create complete room tours that include information about the lodging and costs when visiting the hotel. This is a great way to promote and market your hotel to attract customers in exploring the full range of hotel amenities. It turns guests who have stayed for a single night into regular guests.

If you’re staying in your hotel and are finding out information about cleaning services, locations to visit, the distances to locations and other travel-related services. You can then immediately download your tablet or phone and open your hotel’s mobile application, touch the marker and get the information you require.

Easy and effortless. It’s Augmented Reality for the travel and tourism business. For example, some hotels feature an interactive wall map inside the rooms. Further, guests can use their smartphones to look up local travel sights in the vicinity.

It Educates People on History’s Importance

In terms of travel, historic sites are among the most sought-after tourist destinations – whether for tourists from the United States or abroad. It’s not all that pleasant as many notable landmarks in the world are not in their original form or, more importantly, completely destroyed. Hence, the potential for a wonderful source of information and beautiful sightseeing, is now in obscurity.

Based on that knowledge, South Korea tried to bring back its memories of the Donuimun Gate, Seoul. While the government had considered the possibility of re-building the gates, they were unable to finish it due to the expense and the volume of congestion.

So instead of doing a full reconstruction, they attempted to replicate it in virtual form with the help of AR experiences. Visitors can download the Cheil Worldwide mobile app and then look at the site’s culture with different lighting in accordance with different time periods. Therefore, this is smart tourism by using Augmented Reality Development offering visitors the chance to explore the past.

EndNote

Traveling is always an exciting and educational experience. With the latest AR technology and devices, Augmented Reality in travel and tourism can be extremely beneficial in booking hotel tours, providing information, without restrictions on languages, as well as being a superior way to navigate. Augmented Reality has already proven appealing to the eyes by improving the experience of traveling with innovative mobile applications. 

The travel industry is usually selling experiences and AR not only solves an array of pain points but also provides an enhanced travel experience. AR is capable of expanding the customer base of hotels, booking services, local restaurants, and all other stakeholders in the industry. We hope that this article has helped you understand why Augmented Reality is the future of the travel industry and how AR is used in tourism app development.

As we are renowned travel and tourism app development company, we recommend the use of AR within your travel apps. All in all, this can greatly improve your business. Apart from knowing Augmented Reality technology from the inside We also have extensive experience in the travel industry. We are able to develop custom mobile app solutions to your business.